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January 3, 2012
One of the ways MetLife celebrates the holidays is by entertaining their B2B contacts with a personal email and web-based holiday game. In 2009, Mass Transmit produced the MetLife Holiday Sled Racing Game, in 2010 we developed the MetLife Holiday Matching Game and this year we created a MetLife Snowball Game. The game was introduced [...]
Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?