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February 2, 2012
Using social media for business-to-business marketing is a relatively new concept, but a recent publication, The B2B Social Media Book, shows B2B businesses how they can use social media to generate leads, increase engagement and generate positive ROI with B2B social media marketing. The book, by co-authors Jeffrey L. Cohen and Kipp Bodnar, has been [...]
Your business utilizes a WordPress website that looks sharp, gets updated frequently, is highly intuitive, optimized for social sharing and is user-friendly. Seems like your strategy of maintaining a timely blog or site with regular, thought-provoking content is paying off. Now look at the same site on a mobile device. Ouch!