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February 2, 2012
Using social media for business-to-business marketing is a relatively new concept, but a recent publication, The B2B Social Media Book, shows B2B businesses how they can use social media to generate leads, increase engagement and generate positive ROI with B2B social media marketing. The book, by co-authors Jeffrey L. Cohen and Kipp Bodnar, has been [...]
With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney. Myth #1: Only teenagers read emails on mobile devices Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of [...]