Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?
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The way businesses communicate with their contacts is changing rapidly. Until recently, businesses have been able to create one message and distribute it to a large group of recipients. But that strategy seldom nets positive results any more, as recipients have become accustomed to a more personalized approach and expect marketing messages that meet their [...]
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An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists.
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It’s 2012, and social media is old hat. Most adult Americans with Internet access use Facebook, and a whole lot of us use Twitter and other social media. According to a Mashable study, 58% of us have liked a brand on Facebook, while 39% of us have tweeted about a brand. See the cool Mashable [...]
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You might have heard the phrase “responsive design” thrown out in discussions about mobile-friendly websites recently. If you haven’t then you probably will in the coming year. What is it exactly? How does it work? Should you be using it?
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In 2012, the world population will hit 7 billion, and 2.5 billion people will use the Internet. 60% of Americans will check the news online. One in two Americans will have a mobile device. Facebook will go public. You will use your smartphone to do more. Another twentysomething will become a billionaire. The US, Greece, [...]
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Viewing email messages on a smartphone or tablet is quickly becoming common practice. The number of emails opened on a mobile device (smartphone, iPad, etc.) rose 51 percent the first half of 2011 (when compared to the last quarter of 2010). This lends further proof to the fact that smartphone adoption rates, as well as [...]
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There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers. So what are the ways that B2B email marketing is different than B2C email marketing? Here’s 7 differences: 1. Longer sales cycle Converting your contact from a prospect [...]
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We recently discussed the multi-channel marketing gap and how marketers can start moving toward a more integrated multi-channel mix. The next step is how, when and what to measure. It’s not so easy. Only 20% of retailers can quantify the impact of multi-channel marketing (Aberdeen Group). A lot of us are deluged by tracking stats [...]
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There’s a gap between today’s multi-channel customer and too many marketers that don’t use or can’t measure multi-channel marketing. Most of us have mobile devices and use social media regularly. 25% of American mobile Web users are mobile-only (mobiThinking). Meanwhile 46% of US smartphone and tablet users plan to make holiday purchases via mobile devices [...]
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