To get the most out of your email lists, you’ll want to personalize and target the best recipients by gathering relevant subscriber data. Unfortunately, one of the most overlooked parts of most email marketing programs is in the opt-in process. How you prepare your opt-in pages and forms will impact your list growth, as well as the quality of your list.
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Mobile email views increased 82.4% year-over-year from Mar. 2011 through Mar. 2012. Mobile email will overtake desktop and webmail email by June 2012.
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As soon as email became an indispensable part of daily communications, it also became a ubiquitous means of file dispersal. But email attachments are a liability to delivering emails for many reasons. Learn why, and what you should do instead.
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The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.
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4 out of 5 active Internet users visit social media and blogs. Social networks and blogs account for nearly a quarter (22.5%) of the time Americans spend online.
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Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. So, to get back on track with your B2B email campaigns, here are ten tips.
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Make your subject line Don Draper not Al Bundy, caviar not tofu — in a word, better. Brand, buzz and brevity are among our 8 keys to success.
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67% of marketers saw their email list size increase in 2010, according to Marketing Sherpa. It may be time to take action to re-engage your non-responsive audience and increase the marketing value of your list.
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Every marketer wants higher open rates, more clicks, more engaging emails and stickier websites. Using video (correctly) in email can achieve all of those goals. Video lightens the load of the copywriter, simplifies emails and enhances your brand image. Best of all, it’s a low-cost, high-impact, easily measurable email component. The Value of Video 71% [...]
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Mobile and social are still hot topics at SXSW- likely because they are rapidly changing the way we do business. Many organizations are implementing mobile and social tactics, tools and processes, and those changes have an impact on corporate culture and the bottom line.
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