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Pushing the “send” button on an email campaign can be a nerve-wracking moment. Are you really sure your campaign is ready? Is that little voice in the back of your head making you second-guess the accuracy of your message?
A bad campaign can have a significant amount of negative impact on your brand. It can:
• destroy the confidence of your readers
• hurt your reputation
• guarantee a negative return on investment
When sending emails, accuracy is of the essence, not speed. So it’s key to create a process that eliminates potential mistakes.
One of the best ways to make sure your campaigns are mistake free is to review your message against a campaign checklist. Checklists should be used by all parts of the email development team. Designers may want to create a checklist for their team and programmers will definitely want a checklist to make sure all their technical requirements are covered. The account managers or campaign schedulers should also have one to confirm campaign accuracy before hitting the send button.
With that in mind, we’ve prepared an Email Campaign Checklist that you can use as part of your QA process.
Download the Email Campaign Checklist in Word or PDF format.
In upcoming posts we’ll also provide other checklists that you may find useful, so make sure you subscribe via email or RSS.
If you follow these checklist items we hope that you’ll catch any errors pre-delivery and that you’ll feel a lot more confident when you release your campaign. Good luck!
If you have any suggestions for improvements to our checklist we’d appreciate your input. Feel free to provide feedback in the comments below.
Tags: accuracy, best practices, checklist, development, QA, reputation
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