Whether you’re just beginning to use email marketing or whether you’re an experienced marketer, reviewing the basics of email marketing is never a bad idea. Preparing your messages by covering off on the most fundamental strategy can help you realize your campaign goals.
Many marketers will pay attention to these details during their initial campaign development, but over time will lose sight of best practices. Keeping the basics in mind throughout your email marketing lifecycle and continuing to audit your campaigns against the basic strategies will play a dramatic role in the success of your program.
One of our initial presentations covering the basics of Email Marketing is presented below. Take a look through it and consider whether or not your campaigns do a proper job of addressing the most fundamental email marketing best practices.