Mobile Email Will Overtake Webmail and Desktop Email By June
By June of this year, more people will read email on a mobile device than on a desktop computer or webmail client. The survey, conducted by Return Path, is part of the study “Email in Motion: Mobile is Leading the Email Revolution.”
The study tracks the surge of mobile email usage, which increased 82.4% year-over-year from March 2011 to March 2012. Smartphone ownership tripled from 2010 to 2012. Currently 44% of all Americans age 12 and over own a smartphone, representing half of all cell phone owners. As of August 2012, there were 234 million mobile users in the US. Apple devices account for 85% of all opened mobile email.
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> Read the Article in Direct Marketing News
> See the Return Path Infographic
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[Sources: Return Path, Edison Research, eMarketer]
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