With social media channels and email it is now easier now then ever to secure prospects for insurance products or recruiting. But, what about pre-qualification of those leads? In five easy steps you can create a strategy program that produces pre-qualified leads for your insurance agency sales force or candidate leads for recruiting staff.
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The Email Evolution Conference 2012 took place in Hollywood, Florida February 22nd to 24th. Industry pundits and hard-working marketers gathered to discuss, bicker, banter, trade stats and stories, and soak up a bit of Florida sunshine.
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What can you do outside the email to create better, more effective email campaigns? Here are 6 things we recommend that work to increase the relevance of your email campaign and serve to increase clicks, reduce churn and reconnect with inactive or lost subscribers.
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Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns…
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Your business utilizes a WordPress website that looks sharp, gets updated frequently, is highly intuitive, optimized for social sharing and is user-friendly. Seems like your strategy of maintaining a timely blog or site with regular, thought-provoking content is paying off. Now look at the same site on a mobile device. Ouch!
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With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney. Myth #1: Only teenagers read emails on mobile devices Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of [...]
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Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?
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The way businesses communicate with their contacts is changing rapidly. Until recently, businesses have been able to create one message and distribute it to a large group of recipients. But that strategy seldom nets positive results any more, as recipients have become accustomed to a more personalized approach and expect marketing messages that meet their [...]
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An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists.
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It’s 2012, and social media is old hat. Most adult Americans with Internet access use Facebook, and a whole lot of us use Twitter and other social media. According to a Mashable study, 58% of us have liked a brand on Facebook, while 39% of us have tweeted about a brand. See the cool Mashable [...]
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