The Future Is Unwritten: 2012 Trends and Predictions

December 12th, 2011 by Anthony Schneider

In 2012, the world population will hit 7 billion, and 2.5 billion people will use the Internet. 60% of Americans will check the news online. One in two Americans will have a mobile device. Facebook will go public. You will use your smartphone to do more. Another twentysomething will become a billionaire.

The US, Greece, Spain, Russia and Italy will vote for a new President or Prime Minister.  There will be 55 million tablet users in the US.

What else will happen in 2012? Here are some sources and a sampling of their prognostications.

Business2Marketing: The Future of Marketing
Prediction: Seamless extension of the user experience from one channel to another

Email Insider: Your Email To-Do List For 2012
Prediction: Location-based opt-ins

eMarketing & Commerce: 5 Marketing Predictions for 2012
Prediction: 2012 will be the year of the tablet

Forbes: Twelve 2012 Predictions For The Telecom Industry
Prediction: Broadband penetration of the world’s population will pass the 10% mark globally

Gartner: IT Trends
Prediction: 20% of businesses will own no IT assets

Huffington Post: Social Media — 4 Trends to Watch in 2012
Prediction: Social metadata will spur better analytics and measurement

MarketingProfs: 12 Marketing Predictions for 2012
Prediction: SoPo (social personalization) will grow dramatically

Sabato’s Crystal Ball
Prediction: President Obama will get more public approval for foreign policy than economic policy

Tech Herald: Mobile Menaces Predictions
Prediction: More complex and targeted cyber attacks
Prediction: The year of BYOD (“Bring Your Own Device”), fabric and virtualization

WebSuccessTeam: Online Marketing Predictions for 2012
Prediction: 50% of local searches performed on mobile devices