WordPress: CMS for the Masses (and Mass Transmit)

November 4th, 2010 by Jonathan Miller

The following is part one of a three part series dedicated to investigating how Mass Transmit leveraged WordPress to transform its web presence.

Mass Transmit web site home page

When redesigning Mass Transmit’s web site for 2010 our goal as designers and developers was to make the site as dynamic, informative and aesthetically pleasing as possible.

A key plank of that strategy was the desire for any employee or intern the ability to make basic copy edits and page additions to our site. Our previous site had a content managed news section but our goal was to make every piece of the new site completely content managed.

WordPress separates blog posts and other information into two different types of content. ‘Posts’ are blog entries in the traditional sense that attach a post date, author and various tags to every entry. ‘Pages’ are content that is not blog-based or time sensitive.

The best part is that creating ‘Posts’ and ‘Pages’ is as easy as typing into a form field. WordPress’ admin provides both a WYSIWYG (what you see is what you get) and a raw-code based input area. The WYSIWYG window provides buttons for many of the common HTML commands a content creator may need and the code window is available for fine-tuning or for those that are not huge fans of WYSIWYG editors (usually HTML experts).

Additionally, the WordPress admin offers the ability to categorize contributors of content by type. By designating some team members as authors, we could task those with that designation to utilize the text editor in the admin to make copy changes and additions. This division of labor let our team’s developers concentrate on making the site work well and tasked others with content creation.

What do you love about WordPress? Let us know in the comments below.