Email Marketing, Sweepstakes and Promotions

The Challenge: Heineken USA needed to communicate with a large number of opt-ins and business contacts quickly and inexpensively.

The Solution: They turned to Mass Transmit and our Email Transmit email-marketing platform to deliver their corporate and promotional email campaigns.

Mass Transmit works with all the Heineken USA brands including Heineken, Heineken Light, Amstel Light, Dos XX, Tecate and Star Brand Imports to build email data-collection forms for collecting opt-in data. We also provide strategy, creative, programming, testing and analysis for the various brands’ email campaigns.

Many campaigns require segmentation due to legal requirements. Email Transmit provides list management and segmentation functionality that makes these types of targeted communications possible.

The Results: Heineken has seen tremendous growth in their opt-in list size due to proper data collection best practices and viral distribution. The unsubscribe rate is extremely low, proving that relevant, targeted communications bring value to interested recipients.

Opt-in to receive Amstel Light email: http://www.amstellight.com