Email Marketing, Search Engine Marketing

The Challenge: Henry Schein, the largest distributor of healthcare products to office-based medical practitioners in North America and Europe, was looking for a cost-effective marketing program to reach highly specialized target markets.

The Solution: Mass Transmit spearheaded and now manages multiple search-engine marketing campaigns for Henry Schein. Search-engine marketing campaigns include flu, tetanus and other products. We have worked closely with the Henry Schein marketing team to manage the ongoing search-engine marketing efforts and maximize results.

We have also worked with the MicroMD group to develop email marketing templates and deliver targeted email marketing messages to different audiences for MicroMD.

The Results: Henry Schein received a means to reach its customers in a cost-effective, targeted manner with a highly relevant message.