Strategy, Email Marketing, Event Marketing

The Challenge: Kimberly-Clark has a large B-to-B component to its marketing strategy. It needed to design and deliver targeted B-to-B email communications to media contacts.

The Solution: Our team worked closely with several groups within Kimberly-Clark, as well as public relations and advertising firms, to develop a media-relations strategy that would interact effectively with key media contacts around the world.

The email communications have featured a variety of product and news announcements, from environmental information to analyst updates. In many cases, Email Transmit turns around the entire campaign in a matter of days, allowing Kimberly-Clark to get the information out to their contacts while it is most relevant.

The Results: Email Transmit allows Kimberly-Clark to deliver fast, professional email messages and track results in real time. The campaigns have resulted in higher than expected open-rates and forwards, with additional opt-ins being requested from each media group. As a result of our media outreach email program, news stories have appeared in both trade and consumer media.