Email Marketing, Sweepstakes, Referral Marketing

The Challenge: Maytag, the parent company of the Jenn-Air, Skybox and Hoover brands, frequently delivers emails to product owners with information, promotions and special VIP offers. They wanted a partner that could help them make the most of the online medium.

The Solution: We have helped to promote many discounts and rebates for Maytag products and encouraged retail traffic with in-store coupons and incentives. Moreover, by tracking to online purchase, Email Transmit is helping Maytag determine their email marketing return on investment. Mass Transmit has also helped Maytag produce online sweepstakes with viral incentives targeted at prospects and referral marketing campaigns to encourage customer advocacy.

The Results: Mass Transmit has provided email marketing strategy, production and delivery services to Maytag Corporation in the delivery of millions of emails to their registered customers and opt-in prospects.