B-to-B Email Marketing

The Challenge: MetLife is the largest insurance company in the U.S., with a huge volume of communication messages–it was looking for better ways to deliver all its information.

The Solution: Mass Transmit regularly produces business-to-business email communications that include newsletters, memos, press releases and other corporate information. Delivered to MetLife agents and brokers, the emails are vital to MetLife’s communication process.

The Results: With Email Transmit’s email marketing tool, MetLife is able to create fast, targeted communications for a range of internal and partner audiences, with real-time tracking. Flexible email templates make for ease of use and low-cost update of content and messaging.