Email Newsletter and Microsite

The Challenge:

NBC Universal needed to create an email communication platform and website for a newsletter aimed at female senior marketing executives across the country. The “Power of the Purse” vehicles from Women at NBCU need to incorporate just-in-time video and the latest research as well as special offers from marketers, news, industry stats and other information.

The Solution:

Mass Transmit designed and developed a flexible email and Web template. The contents include an opening letter or video, insights and videos from industry leaders, a “style dashboard,” product, book and movie recommendations, as well as opinion and insight, news, coupons and industry updates.

The Results:

The fast-turnaround email and microsite production solutions meet the client’s timing requirements and content goals. Recent topics have focused on Moms, with the latest research on marketing to Moms and word-of-mouth marketing. President of NBCU Women and Lifestyle and Shelly Lazarus, CEO of Ogilvy & Mather, Sheryl Sandburg, COO of Facebook, and Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment Networks are among the industry leaders featured in video and opinion pieces. The newsletter has also featured prize giveaways, exclusive offers from Lizzie Scheck Jewelry, Jodi Arnold, Catherine Weitzman and others. All newsletters have social sharing and email opt-in elements.