Website Development, Email Marketing, Search Engine Optimization

The Challenge: Parfums de Coeur’s online marketing was falling short in many areas. Its website had several different graphic design directions, and did not display the products to their advantage. It was not search-engine optimized and there was no additional marketing support.

The company wanted to present the various mass-market brands under the umbrella of the Parfums de Coeur name and encourage online purchases

The Solution: Mass Transmit restructured the site to present Parfums de Coeur as a smart, diverse brand with products for a wide range of price-conscious consumers. Those visitors wishing to interact with only one brand can easily find and buy products, whereas those who wish to browse the various brands do so in a cohesive, consistent environment.

Email marketing, seasonal web promotions, and natural and organic search engine marketing are helping Parfums de Coeur bring back former customers and attract new consumers who have purchased the products at retail locations.

The Results: Upon launch of the redesigned site, orders immediately rose. During the first two months, sales volume went up 30%. The average cost per order also rose significantly, resulting in a 37% increase in revenue. Search engine marketing is bringing in hundreds of online orders per month, and email marketing is helping create purchases through the use of seasonal offers.

View the website: http://www.parfumsdecoeur.com