Email Marketing

The Challenge: The Port Authority of New York and New Jersey must communicate with multiple constituents about NY area bridges, tunnels, bus terminals, airports and developments around the World Trade Center site and transportation hub. They were searching for a partner that could handle the large volumes of information about the Big Apple.

The Solution: Email Transmit currently administers and delivers several email newsletters, event marketing messages, information-based B-to-B campaigns and other email communications for the Port Authority. The organization also uses Email Transmit to build a subscriber database by integrating with partner newsletters, as well as incorporating acquired lists of email addresses and allowing new subscribers to opt-in to the PANYNJ email list.

In addition to creating email newsletters, we build monthly podcasts allowing users to listen to audio updates live or on MP3 players.

The Results: The Port Authority has streamlined its communication process, despite its growing and varied audience.