Verian Technologies Website and Blog

The Challenge: Verian Technologies needed to refresh their Web site. The software company wanted to provide a more navigable and informative Web experience for their visitors – hoping to capture more prospects in the buying process. The most challenging aspect of the site redesign was trying to make the highly technical content both visually appealing and accessible to a wide variety of Web visitors.

The Solution: The new Verian.com website and blog was developed on a WordPress platform using several design templates. The structure allows for flexibility with site content and information architecture. Additionally, the site has been optimized for search by establishing best practices in copywriting and technical execution. A blog provides an area for Verian to showcase its thought leadership and reap the rewards of additional page views and SEO value.

The Results: Almost immediately, Verian saw positive results with their new site. SEO improvements helped increase visits by 25% in the first month. Page views shot up 43% and pages viewed per visit also increased 14.5%. As a result, the average time on the Verian site also rose by 5%. As hoped, the inbound leads followed suit and increased dramatically after go-live. The quality of inbound leads also increased.

View the Verian Technologies website: www.verian.com