The book, by co-authors Jeffrey L. Cohen and Kipp Bodnar, has been met with enthusiasm by B2B marketers due to it being one of the foremost publications on the topic currently available. With this in mind, Mass Transmit was proud to work with the BMA Carolinas to bring Jeffrey L. Cohen to Charlotte as the first stop on the B2B Social Media Book Tour.

The evening started with a networking session followed by a great presentation by Jeff filled with lots of B2B social media marketing insight and examples. Afterwards all attendees were able to meet Jeff and receive a signed copy of the book.

If B2B social media interests you or is part of your job role, make sure you get your copy of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. It’s filled with easy-to-understand usable information that can help you improve your B2B social media marketing.

Co-Author Jeffrey L. Cohen and Adam Holden-Bache

Jeff speaking about B2B Social Media

Loren gets the first signed book on the Book Tour

See Mass Transmit’s Flickr page for additional photos.

Mass Transmit Sponsors The B2B Social Media Book Tour is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

The game was introduced to MetLife brokers via a personalized email. Brokers linked from the email, played the game and at the end, sent an email to their rep letting them know they played. That email from the broker to the rep included a personal comment and a holiday greeting. The goal of the campaign is to provide a way for everyone to have some fun and to re-connect the reps and brokers during the holiday season.

The snowball game features successive rounds of play where you have to achieve a minimum high score each round. It also tracks each player’s high score, includes an overall high score and features custom holiday music.

The MetLife Snowball Game campaign has received very favorable feedback from everyone involved- including the MetLife marketing team and the MetLife brokers and agents. Everyone enjoyed playing the game and re-connecting with their reps through an enjoyable holiday experience.

Play a non-personalized version of the MetLife Snowball Game and see if you can beat the high score!

MetLife Holiday Email and Snowball Game is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Mass Transmit writes, designs and delivers monthly email newsletters and offer emails for ApartmentCareers.com. The emails communicate with a range of job seekers, residential property customers, prospects and the media, providing added reach via social sharing.

Founded in 1998, ApartmentCareers.com is the leading provider of online recruiting services to employers and registered job seekers in all 50 states in the apartment and property management industry, serving over 100,000 property management job applicants.

ApartmentCareers.com is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Mass Transmit is working with Langdon Publishing to create weekly destination newsletters, build subscribers lists, grow and manage opt-ins and power online sweepstakes.

“I’ve worked with other email providers and none has come close to the level of personal service Mass Transmit continues to offer our company,” Cauthron adds. “They designed a custom template for our weekly newsletter that is both great looking and easy to use, and have continued to promptly assist us in making any modifications we’ve requested. I’d recommend them to anyone.”

Langdon Publishing is the latest addition to Mass Transmit’s growing roster of publishing clients, including Pearson, HarperCollins, BookDaily, Garden & Gun, Fortune and Condé Nast.

Sign up for TulsaWeekender.

Mass Transmit Powers TulsaPeople and Tulsa Weekender is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Mass Transmit at the BMA Carolinas 2011 ProAd Awards Banquet (l to r: Jamie Allen, Adam Q. Holden-Bache, Trevor Ezell and Jonathan Miller)

Mass Transmit won 2 Gold Awards and 1 Bronze Award as well as the “Rookie of the Year” award at the 2011 BMA Carolinas ProAd Awards. The BMA Carolinas ProAd Awards recognizes the best in B2B strategy and creativity in North and South Carolina.

The Gold Awards were presented to Mass Transmit for MetLife client work including the MetLife Holiday Matching Game and the MetLife “Benefits of Insight” email newsletter series. The MetLife Golf Challenge earned the Bronze award.

Mass Transmit also won the “Rookie of the Year” which is awarded to the top agency that entered the ProAd Awards for the first time.

Mass Transmit Wins 2 Gold Awards at BMA Carolinas ProAd Awards is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Mobile email usage is growing exponentially, but how does it impact your business?

Join Mass Transmit on Tuesday, September 13th at 2:00 pm ET for Mobile Email Marketing: Small Screen, Big Opportunity.

This free webinar will provide you with the strategy and tactics you need to plan, execute and analyze successful mobile email marketing campaigns.

Topics will include:

• Determining the value of your mobile audience
• Crafting effective multi-platform campaigns
• Preparing for increased mobile utilization
• Assessing mobile email marketing effectiveness

Webinar: Mobile Email Marketing: Small Screen, Big Opportunity is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Mass Transmit’s rise in the rankings is largely due to the number of web sites, promotional sites and microsites we have developed for our clients over the past year. Mass Transmit regularly works with brands on their internet marketing and promotions by providing web development, email marketing and social media marketing services. The development of niche web sites to provide promotional messaging, sweepstakes and contests, corporate information and content archiving is consistently becoming a part of many marketing campaigns.

If you are interested in Mass Transmit’s web design and development services, please feel free to contact us. And if your business is in the Charlotte, NC region we’d be happy to arrange a time to discuss your internet marketing needs.

The Charlotte Business Journal “Largest Area Web Design Companies” list is accessible via their print publication. See the August 19th issue, page 17.

Mass Transmit ranked #4 Largest Web Design Company in Charlotte, NC is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

We hope you enjoyed the presentation which covered ideas and strategies to help businesses be more effective with their marketing approach and being prepared for the upcoming shifts in digital marketing.

Slides from the presentation:

Webinar presentation: 7 Ways Mass Transmit Can Help Your Business is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Is your online marketing delivering the results you expect? Are you maximizing your marketing investment?

Join Mass Transmit on July 28th at 2:00 pm ET for 7 Ways Mass Transmit Can Help Your Business.

This free webinar will present many ideas and strategies to help you be more effective with your current marketing approach and better prepare your business for the upcoming shifts in digital marketing.

Topics will include:

• Increasing Customer Insight
• Maximizing Data Effectiveness
• Preparing for Cross-Channel Marketing
• Mobile Readiness
• Reaching your Business Goals

Webinar: 7 Ways Mass Transmit Can Help Your Business is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!

Effective today, July 11th, our new address is:

333 Hudson Street, Suite 802
New York, NY 10013
[MAP]

You can continue to use all existing phone, fax, and email contact information.

We plan on enjoying our new SoHo/Hudson Square neighborhood and hope you’ll stop by if you’re in the area. You’ll find us at the corner of Hudson and Charlton.

We’ve Moved! New NYC Office Location is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!