The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Tech and Tactics from the Email Evolution Conference 2011 (EEC Takeaway #3)

Our most recent EEC post looked at strategy and consumer trends we learned at this year’s Email Evolution Conference. Here are some technology and tactics takeaways. … Inactives and Win Back Programs Hotmail defines unengagement as someone who hasn’t opened or clicked on an email in 6 months. Don’t keep sending emails to inactives. Isolate [...]

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Movie: Email Evolution Conference Chat

Egbert and Hilda Discuss this Year’s Email Evolution Conference

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Strategy and Consumer Lessons from the Email Evolution Conference 2011 (EEC Takeaway #2)

Here are some of the strategy and customer trends, stats and industry tidbits we learned at this year’s Email Evolution Conference in Miami, January 31 – February 2, 2011. (Twitter hashtag #eec11). Email is Going Interactive There was a lot of talk about the future of email, much of it focused on more interactive, dynamic [...]

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Convergence Clash: When One-to-One Meets Multichannel (EEC Takeaway #1)

The One-to-One Multichannel Conversation At this year’s Email Evolution Conference (#eec11), held in Miami, January 31st to February 2nd, there was a lot of talk about customer relationships, a lot of discussion about the one-to-one marketing paradigm and a series of panels about new applications and channels. Online marketing is becoming a one-to-one to one [...]

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3 Ways Webmail is Leading Inbox Innovation

If you’re using a standard email client that resides on your PC (think Outlook, Thunderbird, Apple Mail, etc.) you may be missing out on some of the more innovative features happening in email software. As of late, it seems the webmail services (Gmail, Yahoo Mail and Hotmail in particular) have been leading the way by [...]

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Holiday Emails in Hindsight

Now that Christmas trees are trimmed and Santa is sober, we have the benefit of looking back to consider what went right and what went wrong with last year’s holiday emails. To be sure, it was a busy season for retailers, email marketers, just about everyone, and there are loads of lessons to be learned. [...]

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5 Tips for Image Heavy Emails

Consider yourself warned. Image heavy emails can be a deliverabilty nightmare and should be avoided if possible. In many cases, spam filters will ferret them out as illegitimate messages. And even if coded correctly, your audience will likely see a blank message when the email arrives in their inbox because many of the major email [...]

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