Email Marketing and Promotions
The Challenge: Heineken USA needs to communicate with a large number of opt-ins and business contacts quickly and inexpensively.
The Solution: Mass Transmit’s email marketing platform, Email Transmit, delivers Heineken USA’s corporate and promotional email campaigns with significant ease and flexibility.
Mass Transmit works with all the Heineken USA brands, including Heineken, Heineken Light, Amstel Light, Dos XX, and Tecate, to build email data-collection forms for gathering opt-in data. We also provide strategy, creative, programming, testing, and analysis for the email campaigns associated with each brand.
Many campaigns require segmentation due to legal requirements. Email Transmit provides list management and segmentation functionality that makes these types of targeted communications simple and compliant.
The Results: Heineken has seen tremendous growth in their opt-in list size as a result of employing best practices in proper data collection and viral distribution. The unsubscribe rate is extremely low, proving that relevant, targeted communications bring value to interested recipients.