The Wharton School

Email Marketing and Social Media Channels

The Challenge: The Wharton School wanted an overhaul of its online communications: redesign their magazine newsletter; re-energize their online fundraising campaigns; develop a powerful, fast, and timely email communications hub; and investigate ways to integrate social media, email marketing, and offline marketing efforts.

The Solution: Mass Transmit created a benchmarking system to review email production, design, segmentation, and deliverability. We then developed a comprehensive strategy and technology plan to rebuild Wharton’s email vehicles and re-engineer list segmentation, transmission, and tracking.

With the implementation of Email Transmit for email delivery and tracking, Mass Transmit is working with the Wharton School to deploy email marketing and social media marketing across several groups, including Alumni Affairs, Global Alumni Forums, The Lauder Institute, the Dean of the Wharton School, Stewardship, The Wharton Fund, and Wharton Magazine.

The Results: Wharton’s social media channels now complement email and offline marketing efforts and have seen significant spikes in activity. Mass Transmit rebuilt the Wharton Fund email marketing campaign from the ground up, resulting in one of the highest participation rates in Wharton’s history. We developed a new strategy and design for Wharton Magazine and implemented a new process and platform to ensure fast, successful email communications with faculty, alumni, students, and other groups.