Mass Transmit worked with CNA to develop strategy, design and implement CNA’s Facebook Holiday Food Drive. The email and social media campaign generated awareness and raised charitable gifts via a matching program. For every “like” on Facebook, CNA made a $1 donation to Feeding America, a nonprofit dedicated to helping the 1 in 6 Americans who struggle with hunger. The holiday campaign also significantly increased the “likes” on CNA’s Facebook page.
In June the Insurance Marketing and Communications Association (IMCA) presented CNA an Award of Excellence for the Facebook Holiday Food Drive. The award was one of several IMCA accolades that CNA received this year for marketing, advertising and social media campaigns.
CNA is the 7th largest U.S. commercial insurer, headquartered in Chicago, with offices throughout the U.S., Canada and Europe. Mass Transmit works extensively with CNA on email and online marketing programs.