BookDaily.com, the leading source of book samples online, has entered into an agreement with Email Transmit to provide email marketing services to authors. The partnership provides an easy, effective email platform to help authors and publishers build their email lists and communicate about books and book-related news and events.

“As book content continues to migrate to the digital environment, it is becoming increasingly important for book authors and publishers to connect with readers directly online. BookDaily is designed to help authors expose their work to readers and encourage them to opt-in to the authors’ email lists,” said Scott Wolf, CEO of ArcaMax Publishing, BookDaily’s parent company.

“The natural next step is to offer a solution for the authors to then communicate with these readers who have expressed interest in the authors’ work using email. We researched the industry and determined that Email Transmit is uniquely suited to serve this market,” Wolf said.

Email Transmit has worked with a number of publishers and authors and has used this experience to develop a customized solution for BookDaily authors that includes author newsletter templates and an email marketing transmission and tracking program.

Email Transmit President, Anthony Schneider is also an author. His book Tony Soprano on Management became a business bestseller on Amazon, reaching 127 in sales. Schneider credits email marketing to its success. “I first tried hiring a PR firm to help me market my book, but that wasn’t cost effective. So I turned to email marketing, and that’s what worked,” Schneider said. “That’s why I’m so impressed with BookDaily. We’re excited to be able to work with their authors.”

The bookdaily.com website features the first chapter of more than 80,000 books. In its first year, BookDaily distributed more than 10 million sample chapters to readers on the website and by email. The company has more than 25,000 full reader accounts and currently maintains 150,000 email subscriptions.

Tags: Book Daily, email marketing, Email Transmit