Mass Transmit provided turnkey production services for the new BMA Carolinas website and email marketing campaigns. The site was updated to provide BMA Carolinas with the ability to showcase its ongoing B2B marketing events, award shows, and to provide easy access to key information such as membership details and resources while also updating the look and feel of the interface. Mass Transmit’s services included planning and strategy, graphic design, programming, account management and server administration.
The new site, built on the WordPress platform, features rotating event notifications on the home page, an Events section with full event details, maps and social sharing, and several other sections which cover everything from the annual ProAds Awards to Membership and Resources. The events area also provides multiple calendar views, the ability to view events by category and a function to subscribe to events via your calendar application.
Mass Transmit also integrated the website with a new email marketing platform. We developed matching email marketing templates, which BMA Carolinas uses to notify subscribers of industry news, upcoming events and award shows. BMA Carolinas delivers the email campaigns through Email Transmit, Mass Transmit’s email marketing platform.
The Business Marketing Association is the leading professional resource for B-to-B marketers. BMA Carolinas provides a wide range of services, resources, and opportunities in the Charlotte, NC and surrounding North & South Carolina areas to help B2B marketers meet the daily challenges of sustaining business profitability and enhancing their development as a B-to-B marketing professionals. Mass Transmit CEO Adam Q. Holden-Bache serves as a Board member for the BMA Carolinas.