Boxwood Technology is the number one provider of online career centers for associations. Mass Transmit recently worked with Boxwood on the creation and marketing of a one-stop resource site for their association career center clients. The site focuses on what association career centers can do to develop their member’s “It Factor.”
The “It Factor” site helps career center clients by providing a tool box of fully customizable and targeted promotional messages to engage job seekers and employers. The toolbox includes online ad units, print ads and pre-coded email messages. Mass Transmit assisted Boxwood Technology by developing and distributing the awareness email campaign as well as the pre-coded promotional emails available on the web site.
The “It Factor” awareness email campaign was created, delivered and tracked using the Email Transmit email marketing platform.