One of the ways MetLife celebrates the holidays is by entertaining their B2B contacts with a personal email and web-based holiday game. In 2009, Mass Transmit produced the MetLife Holiday Sled Racing Game, in 2010 we developed the MetLife Holiday Matching Game and this year we created a MetLife Snowball Game.

The game was introduced to MetLife brokers via a personalized email. Brokers linked from the email, played the game and at the end, sent an email to their rep letting them know they played. That email from the broker to the rep included a personal comment and a holiday greeting. The goal of the campaign is to provide a way for everyone to have some fun and to re-connect the reps and brokers during the holiday season.

The snowball game features successive rounds of play where you have to achieve a minimum high score each round. It also tracks each player’s high score, includes an overall high score and features custom holiday music.

The MetLife Snowball Game campaign has received very favorable feedback from everyone involved- including the MetLife marketing team and the MetLife brokers and agents. Everyone enjoyed playing the game and re-connecting with their reps through an enjoyable holiday experience.

Play a non-personalized version of the MetLife Snowball Game and see if you can beat the high score!

Tags: animation, b2b, B2B marketing, email marketing, Flash, Game, MetLife, snowball