Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message to communicate effectively with recipients using smartphones and tablets. In the mobile inbox, the first thing a recipient sees is your From Name and [...]
Mobile on the Move
We’re getting pretty accustomed to hearing that mobile is the next big thing. It’s interesting to see how the landscape is shifting even as it grows and expands. Predictably, there are more email opens and we’re seeing an increase in responsive emails to adapt to that change. Perhaps less predictable are the increases in Android users and the rise of mobile-only Internet users [...]
Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken to accessing their email on mobile devices has been remarkable. Within months, mobile went from being for “early adopters only” to leading both [...]
36% of all emails are opened on a mobile device. Email opens on mobile devices have increased 80% in the last six months. The iPhone has taken the number 1 spot in email client opens, accounting for 20% of all email opens.
The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.
With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney. Myth #1: Only teenagers read emails on mobile devices Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of [...]
Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?
Viewing email messages on a smartphone or tablet is quickly becoming common practice. The number of emails opened on a mobile device (smartphone, iPad, etc.) rose 51 percent the first half of 2011 (when compared to the last quarter of 2010). This lends further proof to the fact that smartphone adoption rates, as well as [...]
The annual SXSW conference is well-known for being one of the most important events in the interactive industry. It’s a wild event full of product launches, hit-or-miss conference sessions, great networking opportunities and sponsored parties. Here’s a list of 6 mobile applications that made a splash at this year’s event.
Mobile has seen significant growth over the past few years, but recent numbers point to it becoming an even more relevant segment of the online population. Smartphone penetration is up to 28% according to Nielsen (as of November 2010) and will rise to 35% in early 2011. By the end of this year, smartphone adoption will be at nearly 50%, which is about 150-160 million mobile subscribers.