There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers. So what are the ways that B2B email marketing is different than B2C email marketing? Here’s 7 differences: 1. Longer sales cycle Converting your contact from a prospect [...]
Holiday Email Marketing: Planning and Ideas
With the holidays fast approaching, now is a great time to prepare your holiday email marketing campaign. Whether you want to do a full campaign (with email and web content like a game or video) or just a holiday email to your internal staff, planning now will allow you to be ready to deliver on [...]
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List Acquisition (Be Afraid). Build, Don’t Buy.
Online Customer Acquisition: The Good, the Bad and the Ugly A lot of marketers want to build their opt-in lists. Of course. Opt-in lists mean more email recipients, more buzz, more word-of-mouth, more queries, more sales. It follows that a lot of marketers consider licensing third-party lists, running promotions to increase opt-ins, or buying ad [...]
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How to Construct a Great B-to-C Email Newsletter
Many companies use email newsletters to stay in touch with their customers. Since sending a newsletter is relatively easy, many senders don’t put as much thought into their publications as they should. An email newsletter is a retention tool. It allows you to remain in front of your customers, keeping them informed of your latest [...]
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