Even though email marketing is well past its infancy, many marketers routinely go against best practices by sending emails from a no-reply address. When your company sends email from firstname.lastname@example.org, it's an indicator to your recipient that you're creating a one-way communication and that you don't want to hear from them.
Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?
Whether you’re just beginning to use email marketing or whether you’re an experienced marketer, reviewing the basics of email marketing is never a bad idea. Preparing your messages by covering off on the most fundamental strategy can help you realize your campaign goals. Many marketers will pay attention to these details during their initial campaign [...]
Pushing the “send” button on an email campaign can be a nerve-wracking moment. Are you really sure your campaign is ready? Is that little voice in the back of your head making you second-guess the accuracy of your message? A bad campaign can have a significant amount of negative impact on your brand. It can: [...]