Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message to communicate effectively with recipients using smartphones and tablets. In the mobile inbox, the first thing a recipient sees is your From Name and [...]
Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken to accessing their email on mobile devices has been remarkable. Within months, mobile went from being for “early adopters only” to leading both [...]
The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.
With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney. Myth #1: Only teenagers read emails on mobile devices Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of [...]
Viewing email messages on a smartphone or tablet is quickly becoming common practice. The number of emails opened on a mobile device (smartphone, iPad, etc.) rose 51 percent the first half of 2011 (when compared to the last quarter of 2010). This lends further proof to the fact that smartphone adoption rates, as well as [...]
The annual SXSW conference is well-known for being one of the most important events in the interactive industry. It’s a wild event full of product launches, hit-or-miss conference sessions, great networking opportunities and sponsored parties. Here’s a list of 6 mobile applications that made a splash at this year’s event.