At a recent gathering of magazine editors, wineries, luxury good marketers and digital content providers in Napa, I was struck by the fear of and laughing at Twitter. The discussion generally took one of two paths, either “I don’t have time” or “Twitter is just for teenage girls to tell their friends that they’re going to the bathroom.” I was a bit amazed. There was way too much of a “kids these days” tenor, especially considering that many small businesses are using Twitter and reaping real measurable rewards.
The Inbound Marketing Summit is THE event for inbound marketers. Here’s the recap of several of the Day 2 sessions with key points, videos and slide presentations.
Zena Weist provides insight on how H&R Block is using social community to increase customer retention. H&R block created the Get It Right Community Forum where 1,000 tax pros answer customer questions on the web site or via the iPhone app. The relationship is 1 to 1, and the question and answer conversation can continue until the customer is satisfied.