Why Using A No-Reply Address Is A Bad Idea: 6 Reasons

Stop One Way Emails

Even though email marketing is well past its infancy, many marketers routinely go against best practices by sending emails from a no-reply address. When your company sends email from donotreply@companyname.com, it's an indicator to your recipient that you're creating a one-way communication and that you don't want to hear from them.

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Rethinking B2B Email Marketing

With the rise in social media, B2B marketers need to rethink how they use email marketing. Email marketing has largely been either a passive experience, like sending newsletters, or one of driving conversions. But rarely has its goal been driving conversation. To be effective, email will need to evolve. It must engage readers and encourage [...]

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Rethinking B2B Email

With the rise in social media, B2B marketers need to rethink how they use email marketing. Email marketing has largely been either a passive experience, like sending newsletters, or one of driving conversions. But rarely has its goal been driving conversation. To be effective, email will need to evolve. It must engage readers and encourage [...]

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Email is a Pitch: Five Fundamentals for Winning Emails

In his new book, How to Win a Pitch, veteran business coach Joey Asher provides five fundamentals for winning business. The five sales rules are also a good rubric for creating winning emails. Focus on a Business Solution Your email should be focused on a client need, on solving a problem or providing a solution. [...]

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