The effectiveness of your email message is impacted by how readers perceive it. Marketers who create messages that resonate with readers will have an advantage over their competition. So how do you write effective email copy? And what do you need to do to craft a message that resonates? There’s several copywriting tactics that are [...]
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In part one of this series, we showed you ten strategic email marketing mistakes often made in campaigns. Next we’ll take a look at the ways in which copy can make or break the success of your message. Even more importantly, we’ll help you fix those mistakes and incorporate industry best practices into your campaigns, [...]
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How do you find, write and tailor winning email content? And how do you know if it works?
Perhaps the first, easiest, best step is to figure out what content engages your user. Fortunately, you have metrics, stats and real live people to help you figure out the answer to that important question. Today, let’s look at internal elements, meaning you don’t need to look outside your own emails, social media and team.
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The welcome message is an easily overlooked component of the email marketing experience. In reality, it may be the most important email you deliver. The person receiving the message has just told you they are interested in receiving your messages, and you are contacting them immediately after they have expressed interest. By taking advantage of [...]
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In his new book, How to Win a Pitch, veteran business coach Joey Asher provides five fundamentals for winning business. The five sales rules are also a good rubric for creating winning emails. Focus on a Business Solution Your email should be focused on a client need, on solving a problem or providing a solution. [...]
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Over the past few years, email marketing has established certain best practices and standards that many industry professionals use on a daily basis. But many new marketers may still not know the best and most successful ways to produce email messages. Here’s a list of the 8 most common rookie mistakes, and how to avoid [...]
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The success of your email marketing campaign relies heavily on the effectiveness of your email copy. Writing effective copy does not require great literary skill, but it does require understanding your audience and providing them with incentive to take action on your message. When writing your email campaigns, keep these tips in mind to improve [...]
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Did your email campaign not receive the results you expected? Did you chalk it up to “that’s just the way email works?” If so, you may not be considering the source of the issue. The success or failure of many email campaigns can be determined by several basic factors… all of which you can control. [...]
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As you become more comfortable with your email marketing campaigns, it’s helpful to take a step back to ensure your campaigns are as good as they can be. With this in mind, we’ve put together a list of 10 best-practice email marketing techniques that you can use to create a better campaigns. Some items are [...]
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Everyone receives lots of email. And it’s only getting worse. Only two items will get your subscribers to open your email: the FROM field will validate you as a legitimate marketer, and then your subject line will determine the success of your campaign. The subject line greatly impacts the decision whether to open or delete [...]
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