Email brings brands into our sanctum sanctorum, our inbox. And even if we don’t go further than the list of emails, we see brands, products, offers. If we view the preview pane, we see logos and inviting images of fleece slippers or cool gadgets. All of this builds brand recognition and strengthens brands and often has a bottom-line result, even if it’s one that’s hard to measure. That’s because email has a “nudge effect.” Even if we don’t open an email we still register it and may still engage and transact with the brand in another channel or at a later date.
In part 1 of this two part series, we provided insight and tips for designing horizontal emails and specifically talked about our own experiment with creating our horizontal scrolling holiday email. While horizontal emails propose a number of challenges, making a horizontal email display properly on mobile devices proved to be even more challenging. In [...]
When Mass Transmit conceptualized ideas for our 2012 holiday email, we knew right away that we wanted to experiment with something different. Creating a horizontal scrolling email had been on our to-do list for a while because it’s a fun and unusual kind of message. We had been waiting to find a reason to create [...]
Now that we’ve covered frequently-made strategy and copywriting mistakes, it’s time to look at design and how common design mistakes can lead to underperforming email marketing campaigns. Design plays a huge role in how your email is initially perceived by the recipient. Good design helps convey your message and can give it instant credibility, [...]
Due to email software turning off images by default and the rise of non-graphically rich mobile email usage, many email marketers are minimizing their email design to provide a more “lowest common denominator” approach to their marketing messages. Even though designers may no longer be creating the graphically rich designs they did in the past, [...]
HTML5 is the latest update in a long line of changes to the markup language of the web and a lot of people are excited about it for good reason. With the promise of a more semantic way of structuring your code, the ability to embed browser-native video, and a number of enhancements to web forms there is a lot for web designers to start learning. The problem with using HTML5 is that it is heavily reliant on browser support for its features and that support is a slow rollout. There is a lot to learn but if not all of it is going to be ready for us to use then what is the best way to jump into it?
That's where Jeremy Keith's book HTML 5 for Web Designers come in.
Email design has always been a challenge due to the many technical limitations that the various ways of reading emails can present. Now that mobile devices are becoming a more and more popular platform we face a whole new set of challenges. The thing about these challenges is that – if treated right – they [...]
Mobile has seen significant growth over the past few years, but recent numbers point to it becoming an even more relevant segment of the online population. Smartphone penetration is up to 28% according to Nielsen (as of November 2010) and will rise to 35% in early 2011. By the end of this year, smartphone adoption will be at nearly 50%, which is about 150-160 million mobile subscribers.