The Email Evolution Conference 2012 took place in Hollywood, Florida February 22nd to 24th. Industry pundits and hard-working marketers gathered to discuss, bicker, banter, trade stats and stories, and soak up a bit of Florida sunshine.
I’ve had the pleasure of serving on the Measurement Accuracy Roundtable of the DMA/Email Experience Council (eec) for the last few months. One of the goals of the Roundtable is to promote a new set of email marketing measurement standards called the Support Adoption of Metrics for Email (SAME). The new standards are a dramatic [...]