Watch Out: Dangerous Email Walk away from the light! Don’t make mistakes that could kill your business. Okay, okay, maybe that’s a bit too dramatic. But really, far too many people are making email marketing mistakes that decrease their chances of success. Avoid the pitfalls, and consider the following errors – and at times even blunders – [...]
The goal of email marketing is relevance and action. Recipients want emails that speak directly and are interesting to them, while marketers want emails that get results. The first and most important step towards improved email relevancy and results is: targeting. A recent Marketing Sherpa case study suggests a 208% higher conversion rate for targeted emails over regular, untargeted email blasts. Here are ten tips to help you improve your email segmentation and targeting.
Email is the cornerstone of online business, so there’s pressure to make your messages irresistible to your readers. How do you make sure your emails are opened? How do you make sure people read beyond the first few words? Here are some tips to help ensure your open and read rates are as high as [...]
When it comes to email marketing, we should all be doing better. And we know it. In fact, 61% of email marketers admit they could do better. And the remaining 39% are lying.
B2B email marketing is widely considered a great channel for customer nurturing, sales and retention, but it seldom gets its due as an acquisition tactic. But it can be, if executed properly. Email marketing can be an extremely effective channel for lead generation, which is the first step in the customer acquisition process. The steps [...]
Most marketers do not collect the majority of their new email records on their web site. 58% of marketers estimate that they acquire one-quarter or less of their email subscribers on their site. Only 21% say three-quarters or more are collected there. So if marketers are not collecting email addresses through their web sites, where [...]
What were the hot topics in email marketing in 2012? According to our blog posts, readers showed an interest in mobile email marketing, improving email campaign performance and B2B email marketing. Two of our top five blog posts were on mobile email topics including responsive email design and mobile email marketing statistics. Marketers are always [...]
In this series of “email marketing mistakes” posts, we’ve covered email marketing strategy, copywriting, and design mistakes. We’ll now tackle HTML email programming and identify common errors to avoid. Coding an email differs greatly from coding a web page. Your best strategic intentions, sophisticated design, and concise copywriting will all be for naught if the [...]