Email’s Role in Lead Generation and Lead Scoring

Email Marketing's Role in Lead Scoring

Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to [...]

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Know Your Audience: 8 Questions You Need To Ask

Know Your Audience: 8 Questions To Ask

In order to provide the most relevant marketing content, you have to understand your audience.  Their likes, dislikes, pain points and challenges. Anticipating who will be reading your message is key to producing effective email marketing content. Plan your content from their perspective. Ask yourself these questions to see how much you understand about your [...]

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Mobile Email From Name and Subject Line Displays [INFOGRAPHIC]

Mobile Email From Name and Subject Line Character Lengths Infographic by Mass Transmit

Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message to communicate effectively with recipients using smartphones and tablets. In the mobile inbox, the first thing a recipient sees is your From Name and [...]

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8 Email Marketing Mistakes That Could Cause You to Lose Business

Cans of Spam

Watch Out: Dangerous Email Walk away from the light! Don’t make mistakes that could kill your business. Okay, okay, maybe that’s a bit too dramatic. But really, far too many people are making email marketing mistakes that decrease their chances of success. Avoid the pitfalls, and consider the following errors – and at times even blunders – [...]

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10 Shades of Segmentation — Better Email Targeting

list segmentation data

The goal of email marketing is relevance and action. Recipients want emails that speak directly and are interesting to them, while marketers want emails that get results. The first and most important step towards improved email relevancy and results is: targeting. A recent Marketing Sherpa case study suggests a 208% higher conversion rate for targeted emails over regular, untargeted email blasts. Here are ten tips to help you improve your email segmentation and targeting.

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Tips for Crafting Must-Read Emails

It’s a terrifying sight, but with practice you’ll make it your…you know.

Email is the cornerstone of online business, so there’s pressure to make your messages irresistible to your readers. How do you make sure your emails are opened? How do you make sure people read beyond the first few words? Here are some tips to help ensure your open and read rates are as high as [...]

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You Should Be Doing Better With Your Email Marketing

Email Marketing Report Card

When it comes to email marketing, we should all be doing better. And we know it. In fact, 61% of email marketers admit they could do better. And the remaining 39% are lying.

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6 Tactics for Effective Email Copywriting

Effective Email Copywriting

The effectiveness of your email message is impacted by how readers perceive it. Marketers who create messages that resonate with readers will have an advantage over their competition. So how do you write effective email copy? And what do you need to do to craft a message that resonates? There’s several copywriting tactics that are [...]

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How To Create B2B Lead Generation Email Campaigns

B2B Email Marketing Magnet

B2B email marketing is widely considered a great channel for customer nurturing, sales and retention, but it seldom gets its due as an acquisition tactic. But it can be, if executed properly. Email marketing can be an extremely effective channel for lead generation, which is the first step in the customer acquisition process. The steps [...]

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