A Look Back at 2013

2013 Just the Stats and Facts Ma'am

What a year it was. Another strong year for email and social media, a watershed year for mobile devices, online shopping and little yellow creatures called Minions. Here are some of our favorite stats and events from 2013.

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Social Media Nation

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4 out of 5 active Internet users visit social media and blogs. Social networks and blogs account for nearly a quarter (22.5%) of the time Americans spend online.

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The Social Brand, Circa 2012

Source: Mashable

It’s 2012, and social media is old hat. Most adult Americans with Internet access use Facebook, and a whole lot of us use Twitter and other social media. According to a Mashable study, 58% of us have liked a brand on Facebook, while 39% of us have tweeted about a brand.  See the cool Mashable [...]

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Leveraging Social Media for Email Marketing Success

When email and social media combine forces, the results can be remarkable. Marketers that take advantage of using social media to highlight their email marketing content and provide incentive for opt-in will find that many social connections will willingly sign-up for an email subscription. And just as social media can benefit email, email can benefit [...]

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10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

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Social Media Integration Guide

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With the growth of social media, marketers are integrating and measuring social media within other online channels, especially websites and emails. Focusing on Facebook, Twitter and LinkedIn the following overview outlines some of the options you have to integrate social media channels within the online layer of your business.

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Top 10 Internet Marketing Stories: September

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September was a busy month in Internet Marketing. Big announcements from Google and Twitter, and a major FAIL by Facebook. Read recaps of stories and VOTE on what you think was the biggest Internet Marketing story in September.

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Email Marketing in a Social Media World

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Is social media replacing email as a marketing channel? Are people sharing more on social networks than via email? Is the growth in social media coming at the expense of email?

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Going Mobile

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The mobile space is growing, expanding and evolving, raising a lot of questions and presenting a range of opportunities for marketers.

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