92% of consumers trust recommendations from their friends. We use and trust word-of-mouth for all manner of products and services, with or without brand involvement. Word-of-mouth works better and is more measurable when brands reach out to their influencers (customers and advocates). Here’s what you do:
First, create a compelling offer. Then, get your channels ready to share – email, website, social media, offline [...]
Comments (0)
4 out of 5 active Internet users visit social media and blogs. Social networks and blogs account for nearly a quarter (22.5%) of the time Americans spend online.
Comments (0)
It’s 2012, and social media is old hat. Most adult Americans with Internet access use Facebook, and a whole lot of us use Twitter and other social media. According to a Mashable study, 58% of us have liked a brand on Facebook, while 39% of us have tweeted about a brand. See the cool Mashable [...]
Comments (1)
When email and social media combine forces, the results can be remarkable. Marketers that take advantage of using social media to highlight their email marketing content and provide incentive for opt-in will find that many social connections will willingly sign-up for an email subscription. And just as social media can benefit email, email can benefit [...]
Comments (1)
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]
Comments (6)
With the growth of social media, marketers are integrating and measuring social media within other online channels, especially websites and emails. Focusing on Facebook, Twitter and LinkedIn the following overview outlines some of the options you have to integrate social media channels within the online layer of your business.
Comments (2)
September was a busy month in Internet Marketing. Big announcements from Google and Twitter, and a major FAIL by Facebook. Read recaps of stories and VOTE on what you think was the biggest Internet Marketing story in September.
Comments (1)
Is social media replacing email as a marketing channel? Are people sharing more on social networks than via email? Is the growth in social media coming at the expense of email?
Comments (0)
The mobile space is growing, expanding and evolving, raising a lot of questions and presenting a range of opportunities for marketers.
Comments (0)
You’re Only As Good as Your List Before you send out your next email marketing campaign, consider some non-traditional sources to collect new email addresses. Think about where your customer interaction is strongest and reach out there to make contact and build your email list. That may mean collecting email addresses at conferences, or retail [...]
Comments (0)
Subscribe to blog posts via email
