What a year it was. Another strong year for email and social media, a watershed year for mobile devices, online shopping and little yellow creatures called Minions. Here are some of our favorite stats and events from 2013.
92% of consumers trust recommendations from their friends. We use and trust word-of-mouth for all manner of products and services, with or without brand involvement. Word-of-mouth works better and is more measurable when brands reach out to their influencers (customers and advocates). Here’s what you do:
First, create a compelling offer. Then, get your channels ready to share – email, website, social media, offline [...]
4 out of 5 active Internet users visit social media and blogs. Social networks and blogs account for nearly a quarter (22.5%) of the time Americans spend online.
It’s 2012, and social media is old hat. Most adult Americans with Internet access use Facebook, and a whole lot of us use Twitter and other social media. According to a Mashable study, 58% of us have liked a brand on Facebook, while 39% of us have tweeted about a brand. See the cool Mashable [...]
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]
September was a busy month in Internet Marketing. Big announcements from Google and Twitter, and a major FAIL by Facebook. Read recaps of stories and VOTE on what you think was the biggest Internet Marketing story in September.
The mobile space is growing, expanding and evolving, raising a lot of questions and presenting a range of opportunities for marketers.