92% of consumers trust recommendations from their friends. We use and trust word-of-mouth for all manner of products and services, with or without brand involvement. Word-of-mouth works better and is more measurable when brands reach out to their influencers (customers and advocates). Here’s what you do:
First, create a compelling offer. Then, get your channels ready to share – email, website, social media, offline [...]
September was a busy month in Internet Marketing. Big announcements from Google and Twitter, and a major FAIL by Facebook. Read recaps of stories and VOTE on what you think was the biggest Internet Marketing story in September.
You’re Only As Good as Your List Before you send out your next email marketing campaign, consider some non-traditional sources to collect new email addresses. Think about where your customer interaction is strongest and reach out there to make contact and build your email list. That may mean collecting email addresses at conferences, or retail [...]