We all know the story of Goldilocks and the three bears. One bowl of porridge is too hot, one is too cold, the third is just right. We’re not saying that email is a bowl of porridge – but it is important to get frequency just right. How much is too much? And how do you know when you get frequency right?
The Email Evolution Conference 2012 took place in Hollywood, Florida February 22nd to 24th. Industry pundits and hard-working marketers gathered to discuss, bicker, banter, trade stats and stories, and soak up a bit of Florida sunshine.
Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns. 1. Manage new subscriber expectations with post-enrollment communications When a new subscriber [...]
For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]
Recently we featured a post on Email Marketing 101. Now we’re continuing the syllabus with a review of email mistakes. Hopefully, knowing mistakes that others make can help you avoid making them yourself. To err is human. Not to err is also good. Mistake #1. Sloppy Work We’ve seen emails with broken images, or all [...]
One of the most common questions among email marketers is “How often should I send email to my list?” Often this is paired with questions about which segments of a list can be emailed more frequently than others, and whether emailing about different topics or interests changes perceived frequency. Although there’s no concrete answer to [...]
Ready to take the plunge into email marketing but now sure how to get started? Our five-step process will get you rolling with a permission-based email marketing program of your own. Step 1: Gather Email Addresses Start by building your email list. In the beginning, gather your customer’s full name (first and last- separate the [...]