Mobile Email From Name and Subject Line Displays [INFOGRAPHIC]

Mobile Email From Name and Subject Line Character Lengths Infographic by Mass Transmit

Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message to communicate effectively with recipients using smartphones and tablets. In the mobile inbox, the first thing a recipient sees is your From Name and [...]

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Mobile Email Opens Take the Lead [STUDY]

Mobile opens Litmus chart

36% of all emails are opened on a mobile device. Email opens on mobile devices have increased 80% in the last six months. The iPhone has taken the number 1 spot in email client opens, accounting for 20% of all email opens.

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Using Animated GIFs For Animation In Email

Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns…

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Mobile, Tablet or Desktop? Consider your audience device when creating content.

iPhone, iPad, MacBook Pro

Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?

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4 Ways to Prepare for Mobile Evolution

5 Smart Phones: iPhone, Android, Blackberry, Palm, Windows

Mobile has seen significant growth over the past few years, but recent numbers point to it becoming an even more relevant segment of the online population. Smartphone penetration is up to 28% according to Nielsen (as of November 2010) and will rise to 35% in early 2011. By the end of this year, smartphone adoption will be at nearly 50%, which is about 150-160 million mobile subscribers.

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12 Unique Geeky Holiday Gifts

DeLorean Hard Drive

At Mass Transmit we all enjoy our tech gadgets and accessories. And being that its Cyber Monday, we figured we’d help out all our friends with some unique holiday gift ideas for the geek in your life- whether that’s you or someone you know.

Here’s our list of 12 geeky holiday gifts- all but 3 items are under $50 and only one over $100. If you can’t find someone to give to, feel free to send to our office.

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