Mobile Email From Name and Subject Line Displays [INFOGRAPHIC]

Mobile Email From Name and Subject Line Character Lengths Infographic by Mass Transmit

Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message to communicate effectively with recipients using smartphones and tablets. In the mobile inbox, the first thing a recipient sees is your From Name and [...]

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5 Mobile Shifts

Mobile Opens (Knotice)

Mobile on the Move

We’re getting pretty accustomed to hearing that mobile is the next big thing. It’s interesting to see how the landscape is shifting even as it grows and expands. Predictably, there are more email opens and we’re seeing an increase in responsive emails to adapt to that change. Perhaps less predictable are the increases in Android users and the rise of mobile-only Internet users [...]

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Mobile Email Opens Take the Lead [STUDY]

Mobile opens Litmus chart

36% of all emails are opened on a mobile device. Email opens on mobile devices have increased 80% in the last six months. The iPhone has taken the number 1 spot in email client opens, accounting for 20% of all email opens.

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Using Animated GIFs For Animation In Email

Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns…

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Mobile, Tablet or Desktop? Consider your audience device when creating content.

iPhone, iPad, MacBook Pro

Traditionally, when constructing an online presence, content is written and organized for a target audience. With the rise of mobile devices and tablets, the online presence must take into account how the content is being accessed by the end user. Would your content typically be browsed leisurely on the couch? Are you supplying information for people who would be in transit? Are you providing a compelling, immersive experience engaging the user for hours?

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6 Breakout Mobile Apps from SXSW

Pathcrosser

The annual SXSW conference is well-known for being one of the most important events in the interactive industry. It’s a wild event full of product launches, hit-or-miss conference sessions, great networking opportunities and sponsored parties. Here’s a list of 6 mobile applications that made a splash at this year’s event.

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