Email’s Role in Lead Generation and Lead Scoring

Email Marketing's Role in Lead Scoring

Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to [...]

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B2B Email Conversion Benchmarks and Best Practices

Email Conversion Rates B2B vs. B2C

According to a 2012 study, B2B email conversion rates are higher across the board than those of their B2C peers. The study, conducted by the Email Experience Council and Econsultancy, found strong conversion rates for B2B newsletters for both lead generation and sales. While online sales are important measurements of email success, B2B marketers may choose other indices of conversions. For example, clickthrough to a custom landing page or scheduling an appointment may qualify as conversion for certain marketers.

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How To Create B2B Lead Generation Email Campaigns

B2B Email Marketing Magnet

B2B email marketing is widely considered a great channel for customer nurturing, sales and retention, but it seldom gets its due as an acquisition tactic. But it can be, if executed properly. Email marketing can be an extremely effective channel for lead generation, which is the first step in the customer acquisition process. The steps [...]

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20 Places to Acquire New B2B Email Marketing Leads

Email Signature - Email Opt-In CTA

Most marketers do not collect the majority of their new email records on their web site. 58% of marketers estimate that they acquire one-quarter or less of their email subscribers on their site. Only 21% say three-quarters or more are collected there. So if marketers are not collecting email addresses through their web sites, where [...]

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List Acquisition and Lead Generation: 9 Tactics That Work

email list acquisition

Grow your email list through referrals, modal acquisition, sweepstakes, co-registration, offline promotions and other mechanisms. What works best? Depends on your company, product or service, and audience.

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Online Lead Strategy for the Insurance Industry

Online Optin Flow

With social media channels and email it is now easier now then ever to secure prospects for insurance products or recruiting. But, what about pre-qualification of those leads? In five easy steps you can create a strategy program that produces pre-qualified leads for your insurance agency sales force or candidate leads for recruiting staff.

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6 Examples of Hidden ROI in Social Media

hiddenmoney600

Is spending time on social media worth it? It's a question many marketers are asking themselves. Some businesses have an easier time calculating their return on investment with social media, but other businesses, particularly B2B and service-based companies, struggle with determining if their social media efforts are worth their investment in resources and technology.

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