Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to [...]
According to a 2012 study, B2B email conversion rates are higher across the board than those of their B2C peers. The study, conducted by the Email Experience Council and Econsultancy, found strong conversion rates for B2B newsletters for both lead generation and sales. While online sales are important measurements of email success, B2B marketers may choose other indices of conversions. For example, clickthrough to a custom landing page or scheduling an appointment may qualify as conversion for certain marketers.
B2B email marketing is widely considered a great channel for customer nurturing, sales and retention, but it seldom gets its due as an acquisition tactic. But it can be, if executed properly. Email marketing can be an extremely effective channel for lead generation, which is the first step in the customer acquisition process. The steps [...]
Most marketers do not collect the majority of their new email records on their web site. 58% of marketers estimate that they acquire one-quarter or less of their email subscribers on their site. Only 21% say three-quarters or more are collected there. So if marketers are not collecting email addresses through their web sites, where [...]
Grow your email list through referrals, modal acquisition, sweepstakes, co-registration, offline promotions and other mechanisms. What works best? Depends on your company, product or service, and audience.