Email’s Role in Lead Generation and Lead Scoring

Email Marketing's Role in Lead Scoring

Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to [...]

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Online Lead Strategy for the Insurance Industry

Online Optin Flow

With social media channels and email it is now easier now then ever to secure prospects for insurance products or recruiting. But, what about pre-qualification of those leads? In five easy steps you can create a strategy program that produces pre-qualified leads for your insurance agency sales force or candidate leads for recruiting staff.

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