When email and social media combine forces, the results can be remarkable. Marketers that take advantage of using social media to highlight their email marketing content and provide incentive for opt-in will find that many social connections will willingly sign-up for an email subscription. And just as social media can benefit email, email can benefit [...]
Social Media Integration Guide
With the growth of social media, marketers are integrating and measuring social media within other online channels, especially websites and emails. Focusing on Facebook, Twitter and LinkedIn the following overview outlines some of the options you have to integrate social media channels within the online layer of your business.
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Email Marketing in a Social Media World
Is social media replacing email as a marketing channel? Are people sharing more on social networks than via email? Is the growth in social media coming at the expense of email?
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