For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]
11 Awesome Lists of 2011 Online Marketing Predictions
As we kick of the new year it's interesting to see what industry experts feel will be the next big trends in online marketing. Here's a list of 11 posts that predict what's in store for social media, location based services, online video, search and more.
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List Acquisition (Be Afraid). Build, Don’t Buy.
Online Customer Acquisition: The Good, the Bad and the Ugly A lot of marketers want to build their opt-in lists. Of course. Opt-in lists mean more email recipients, more buzz, more word-of-mouth, more queries, more sales. It follows that a lot of marketers consider licensing third-party lists, running promotions to increase opt-ins, or buying ad [...]
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Improving Email Deliverability
Many marketers are concerned with their email content and schedules but pay little attention to whether or not recipients actually receive the email message. List hygiene is frequently ignored, and often reviewing statistics is overlooked after a campaign has been sent. Successful marketers keep their lists clean and look over their results, as doing so [...]
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The 4 Elements of Successful Email
Did your email campaign not receive the results you expected? Did you chalk it up to “that’s just the way email works?” If so, you may not be considering the source of the issue. The success or failure of many email campaigns can be determined by several basic factors… all of which you can control. [...]
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Getting Started
Ready to take the plunge into email marketing but now sure how to get started? Our five-step process will get you rolling with a permission-based email marketing program of your own. Step 1: Gather Email Addresses Start by building your email list. In the beginning, gather your customer’s full name (first and last- separate the [...]
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Grow Your Subscriber List
To reach more recipients and lower your cost per email, growing your database will likely be your first objective. However, the old adage of quality vs. quantity exists here as well. Growing a quality database will provide more business value than expanding your numbers with low-interest recipients. So, how do you achieve database growth and [...]
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