Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken to accessing their email on mobile devices has been remarkable. Within months, mobile went from being for “early adopters only” to leading both [...]
What were the hot topics in email marketing in 2012? According to our blog posts, readers showed an interest in mobile email marketing, improving email campaign performance and B2B email marketing. Two of our top five blog posts were on mobile email topics including responsive email design and mobile email marketing statistics. Marketers are always [...]
Mobile email views increased 82.4% year-over-year from Mar. 2011 through Mar. 2012. Mobile email will overtake desktop and webmail email by June 2012.
The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.
With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney. Myth #1: Only teenagers read emails on mobile devices Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of [...]
Viewing email messages on a smartphone or tablet is quickly becoming common practice. The number of emails opened on a mobile device (smartphone, iPad, etc.) rose 51 percent the first half of 2011 (when compared to the last quarter of 2010). This lends further proof to the fact that smartphone adoption rates, as well as [...]