The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.
With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney. Myth #1: Only teenagers read emails on mobile devices Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of [...]
Viewing email messages on a smartphone or tablet is quickly becoming common practice. The number of emails opened on a mobile device (smartphone, iPad, etc.) rose 51 percent the first half of 2011 (when compared to the last quarter of 2010). This lends further proof to the fact that smartphone adoption rates, as well as [...]
Email design has always been a challenge due to the many technical limitations that the various ways of reading emails can present. Now that mobile devices are becoming a more and more popular platform we face a whole new set of challenges. The thing about these challenges is that – if treated right – they [...]