What a year it was. Another strong year for email and social media, a watershed year for mobile devices, online shopping and little yellow creatures called Minions. Here are some of our favorite stats and events from 2013.
Mobile on the Move
We’re getting pretty accustomed to hearing that mobile is the next big thing. It’s interesting to see how the landscape is shifting even as it grows and expands. Predictably, there are more email opens and we’re seeing an increase in responsive emails to adapt to that change. Perhaps less predictable are the increases in Android users and the rise of mobile-only Internet users [...]
Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken to accessing their email on mobile devices has been remarkable. Within months, mobile went from being for “early adopters only” to leading both [...]
Predictions and prognostications for the year ahead. More than half of branded emails will be opened via mobile devices in 2013. The number of worldwide email accounts will hit 3.6 billion, and Twitter will boast over one billion user accounts. 2013 marks the 100th anniversary of the opening of Grand Central Station and the first assembly line.
36% of all emails are opened on a mobile device. Email opens on mobile devices have increased 80% in the last six months. The iPhone has taken the number 1 spot in email client opens, accounting for 20% of all email opens.
As more and more email is being read on mobile devices, we strive to find ways to make them look as good as possible in that environment. Responsive Design can be applied to email design but like anything with email it can be a laborious process with some technical challenges.
The vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities. Those activities include locating a store, redeeming coupons and purchasing. Most smartphone owners browse online but prefer to make a purchase in a physical store.
Mobile email views increased 82.4% year-over-year from Mar. 2011 through Mar. 2012. Mobile email will overtake desktop and webmail email by June 2012.
Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns…