The Increasing Importance of the Preview Pane

With the increasing number of email clients using a preview pane display, the content in the top left portion of your email message is much more critical to marketing success than it had been previously. The results of a campaign can be tied directly to what is showing in the preview pane. In many tests, [...]

Read more...

Comments (0)

Understanding the Preview Pane

Designing your emails to work in a preview pane is a necessary step in your creative process. Many recipients (often the overwhelming majority) will view the email in the preview pane and determine whether or not to read the entire message based on the preview pane display. The top 3 to 4 inches of your [...]

Read more...

Comments (0)

Designing Great Emails — 10 tips

Most companies send frequent email campaigns, but many don’t consider their design and layout in terms of how recipients actually receive their message. Most recipients view their email in software that has preview panes, and most people do not see the entire email upon first glance. Additionally, email software may turn off images and disable [...]

Read more...

Comments (0)

8 Rookie Mistakes in Email Marketing

Over the past few years, email marketing has established certain best practices and standards that many industry professionals use on a daily basis. But many new marketers may still not know the best and most successful ways to produce email messages. Here’s a list of the 8 most common rookie mistakes, and how to avoid [...]

Read more...

Comments (0)