Even though marketers have had a long time to improve their messaging, many marketers continue to re-deploy tired campaigns and settle for the status quo. It’s time to put an end to these worn-out tactics. And that starts with planning and implementing a proper email marketing strategy.
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Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]
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For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]
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I’ve had the pleasure of serving on the Measurement Accuracy Roundtable of the DMA/Email Experience Council (eec) for the last few months. One of the goals of the Roundtable is to promote a new set of email marketing measurement standards called the Support Adoption of Metrics for Email (SAME). The new standards are a dramatic [...]
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