In part 1 of this two part series, we provided insight and tips for designing horizontal emails and specifically talked about our own experiment with creating our horizontal scrolling holiday email. While horizontal emails propose a number of challenges, making a horizontal email display properly on mobile devices proved to be even more challenging. In [...]
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As more and more email is being read on mobile devices, we strive to find ways to make them look as good as possible in that environment. Responsive Design can be applied to email design but like anything with email it can be a laborious process with some technical challenges.
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You might have heard the phrase "responsive design" thrown out in discussions about mobile-friendly websites recently. If you haven't then you probably will in the coming year. What is it exactly? How does it work? Should you be using it?
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